Saturday, November 25, 2006

Wine Points and Tasteviné

What if your tastes are different from the person doing wine ratings? BevMo (Beverages and More) is running a TV add claiming 150 90pt wines for under $20. Does anyone think this is credible? Points are all marketing, meant to push consumers into a certain wines. They have become so overused that they no longer mean anything.

For beginners and experts alike, the Burgundian
Tasteviné wines and their selection process overcome all of the rating hype. Every spring, the Confrérie des Chevaliers du Tastevin convene at the Château du Clos de Vougeot as a jury comprised of 250 experienced tasters representing all facets of the wine trade and known for their discriminating taste buds. The judges represent reputed growers, well-known shippers, brokers, oenologists, government officials connected with the French food and drug administration, restaurant owners and chefs, enlightened wine connoisseurs. The tasting is an examination which grants those bottles of Burgundy that conform to the characteristics of their vintage and their year, the right to bear the official stamp of the Confrérie. This distinction certifies that the specific wine is considered to be the best of Burgundy and assures consumers of the quality of the products.

I would rather start with an opinion from a group of 250 tasters that say "yes" this is an excellent wine as opposed to an individual or a publication that says this is a 93 point wine.

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